Advisory Board Member Profile
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Elizabeth Cifuentes
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Hard Rock International
Director of Planning, Allocations, Logistics, and Transportation 
Area of Expertise
Big Company Challenges, Creating a Fertile Culture for Innovation, Innovation Processes, Innovation Tools to Automate Processes
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Elizabeth Cifuentes is a seasoned professional with over 20 years of experience in wholesale, retail, and online distribution. Key accomplishments include directing global strategies to accelerate P&L success for Hard Rock International, Swarovski, Chanel, Dior, Estee Lauder, Diageo, Bacardi, Reebok, and other well-known brands. She has outstanding business acumen, with a proven ability to define and implement transformative strategies throughout the value chain. She is a natural leader and developer of high-potential talent through coaching, and individual career planning.
Elizabeth joined Hard Rock International in January 2018 where she is currently the Director of Planning, Allocation, Transportation and Logistics. She leads global supply chain operations, including financial planning, buying and replenishment for e-commerce and all corporately owned Cafe, Hotel, and Casino retail shops. She also manages a third party logistics partner with distribution centers across the US and in the UK. Prior to Hard Rock, Elizabeth worked in the Duty Free cruise line division of the Louis Vuitton Moet Hennessy Group for 13 years. In her tenure at Starboard Cruise Services, she managed the entire brand experience from product development through sourcing, logistics, sales, operations and planning across 8 categories: Cosmetics, Fragrances, Liquor, Tobacco, Jewelry, Sundries, Electronics and Private Label. Before Hard Rock Elizabeth worked as an Account Execute for Michele Watches, Logistics Manager for Honeywell and Operations Manager for Macy’s Herald Square. This allowed her to have experience w the full life cycle of a product and also supply chain. Education & Certifications: Elizabeth has a Bachelor of Science from Syracuse University School of Management. Export Operations and International Transportation & Logistics Certifications from Pace University, World Trade Institute. Lean Six Sigma White Belt Certification from Broward College.
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