Stetson Executive Network Profile
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Jennifer Trefelner
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Diocese Of Palm Beach
Director of Communications, Marketing, & Social Media 
Area of Expertise
Marketing, public relations, communications, crisis management, content management, social media
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Jennifer Melville Trefelner, APR, CPRC, is the Director of Communications, Marketing, & Social Media for the Diocese of Palm Beach. In this capacity she serves as the designated spokesperson for the Diocese in addition to managing media relations, public relations, developing data-driven communication plans, and implementing new marketing initiatives. In addition, her Office of Communications oversees the production of the weekly televised celebration of the Mass, the Florida Catholic newspaper (Palm Beach edition), Diocesan digital and printed materials, and she has initiated a comprehensive plan to coordinate information disseminated on the Diocesan website and social media sites.
Jennifer has earned her Accreditation in Public Relations (APR) and is a Certified Public Relations Counselor (CPRC) through the Florida Public Relations Association (FPRA), in addition to being a member of the Counselors Network. This past year, Jennifer also obtained her Crisis Communication Certification through the Public Relations Society of America (PRSA). Jennifer has earned numerous awards for her accomplishments, including several FPRA Golden Image and local Image Awards, plus Chapter Awards of Distinction and Judges’ Awards, the Public Relations Society of America Palm Award and numerous PRSA Sunshine District Radiance Awards. She has also been named FPRA Member of the Year, Crisis Communicator of the Year, Communicator of the Year for a Special Event and Communicator of the Year for a Non-Profit, was a FPRA Rising Star nominee, and in the Joe Curley Rising Leader Class. Jennifer is very active within the community through numerous volunteer projects, Board Member of FPRA, member of Public Relations Society of America, and the Catholic Press Association. She is also a former member of the National Catholic Education Association Advisory Council and has been selected as presenter for several years at the NCEA Annual Convention, Institute for Catholic School Leaders, Public Relat
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